27th October, 2021

Schools and organisations across Wiltshire have been pulling on their blue jeans, jackets and skirts to support people living with dementia.

Denim4Dementia, Alzheimer's Support's popular fundraiser, returned this year after being on hold during the pandemic, and was a great excuse to enjoy a denim-themed mufti day.

Among those taking part were Wiltshire Council, Holbrook Primary School, TESCO in Trowbridge, Daykins Estates in Westbury, West Wiltshire Rock Choirs, Sheila’s Fitness and Wellbeing in Chippenham, Lovemead Group Practice in Trowbridge, and Morrisons in Devizes.

Gemma Bradshaw, Holbrook Primary School teacher, said: “The pupils and staff love donning their ‘Denim for Dementia’.  It is a brilliant opportunity to show our support for a wonderful charity that makes such a difference to those living with dementia and their families.”

Denim4Dementia is a brilliant opportunity

Rachel Fear, Alzheimer’s Support fundraiser said: “People have really taken Denim4Dementia to their hearts this year and we’ve been delighted to see so many taking part. It’s such a fun and easy way to support the day clubs, home support service, dementia advisers and activity groups that we provide right here in Wiltshire.

“There’s still time to sign up, simply choose a day for friends, family or colleagues to dress up in denim, pay £3 each and that’s it!”  

Find out more about Denim4Dementia