October 20th 2019

Wiltshire is donning the denim to support people living with dementia in Alzheimer's Support's annual fundraiser.

Denin4Dementia is underway across the county and the charity is already planning to extend the timescale into November due to popular demand. 

So far schools, businesses and community groups have held their denim-themed mufti days where people make a small donation in return for turning up their their denim. Some have also held cake sales, organised denim sponsored walks or given prizes for wearing the most denim.

Community fundraiser Rachel Fear said: "This is such a fun way for people to get involved in their own workplaces or with friends. We need to raise £300,000 each year to keep our services running and every penny donated in Denim4Dementia goes directly to support people living with dementia here in Wiltshire."

The charity's own day clubs and community groups are getting in on the act, with their own denim-themed days. Carer Rachel Brittain, whose father took part at Old Silk Works Club, said he had loved the day.

She said: "I didn't think Dad would take that much notice of the fact he was wearing a denim shirt. Well he loved every minute and still talks about it now. He's never owned a denim shirt before and now he wants to wear it all the time."

Organisations taking part so far include: Clarity Choirs, Calne Carers, Priority IT, Melksham Business Growth Group, Holbrook School, Goughs Solicitors, Trowbridge Health Centre, Marlborough Town Council, Clarendon Academy, Macqueen Vets, Trowbridge Museum, Discover Trowbridge, Lou and Alex, Wiltshire Council, Lovemead Surgery, Tescos, Trowbridge Town Council, Coventry Building Society, Ministry of Defence Equipment Support and Air Commodities Team.

It's not too late to take part!

How you can get involved in Denim4Dementia