Coventry's new partner May 23 2017 The Coventry Building Society in Trowbridge has chosen Alzheimer's Support at its charity partner for the year ahead after a vote by staff. The partnership was launched at a day-long event in the building society office, where customers can now pick up information about dementia and the work of Alzheimer's Support. Staff at the branch have all taken part in a Dementia Friends awareness session and have a greater understanding of the needs of customers who may be affected by dementia and of their carers. Manager Clare Beacham said of the launch day: "We have had lots of conversations about dementia today. It is amazing how many people have been affected by this. Customers who came in today saw what we were doing and wanted to talk about it to us." More fund and awareness-raising events planned on the months ahead.