Getting together this autumn? Get together in denim! 

Denim4Dementia is back! We are once again asking people to host denim-themed get-togethers to support people living with dementia in Wiltshire.

Our annual fundraiser is open to anyone including schools, community groups and businesses of all sizes. However you get involved you'll be bringing people together in a fantastic cause. Even if you are working from home, taking part in a Zoom meeting, or just getting on with life with friends - please do it in denim!

How to take part in Denim4Dementia

  • Choose any day in the month for your D4D mufti day. October is our Denim4Dementia month, but if you want to go earlier or later, that's fine too.

  • Pull on your denim - the more the better - and ask your family, friends and workmates to join in too.

  • Make a donation to Alzheimer's Support. We suggest £2 or £3 per person but any amount will be gratefully received. 

  • Share your photos using the hashtag #Denim4Dementia, and tagging us @Denim4DementiaWiltshire on Facebook and Instagram, and @AlzheimersSupp on Twitter

Download your D4D pack

Why get involved in Denim4Dementia

Taking part in Denim4Dementia is a great way to help support people living with dementia in Wiltshire. Our charity has seen a 20% increase in referrals since 2019.  Every penny raised will go towards our practical front line services that really make a difference. 

Your fundraising will ensure our community singing groups, art groups, memory cafes and outdoor gardening groups can keep running, help people facing isolation and uncertainty to make friends and enjoy activities together. And you will be supporting the day clubs that are a lifeline to families affected by dementia, in many cases the only thing enabling people to remain living in their own homes.

It's also a great way to have some fun with your team at work or a way to give a light-hearted focus to a regular get-together. 

The pupils and staff of Holbrook love donning their 'Denim for Dementia'.  It is a brilliant opportunity to show our support for a wonderful charity that makes such a difference to those living with dementia and their families.

- Holbrook School teacher Gemma Bradshaw


I didn't think Dad would take that much notice of the fact he was wearing a denim shirt. Well he loved every minute and still talks about it now. He's never owned a denim shirt before and now he wants to wear it all the time

- Carer Rachel on Denim4Dementia at Old Silk Works Club


Donate or pay in your fundraising

Download your D4D pack

More Denim4Dementia resources

Follow our dedicated Denim4Dementia Facebook page

  • Questions or need support?
  • A logo for your newsletter?  Email the team 

 October is Denim4Dementia month pocket picture