Nothing bonds a team like getting involved in a worthy cause. Dementia touches many lives and people find their motivation through personal experience.

Alzheimer’s Support enjoys ongoing relationships with a range of local organisations. They offer expert advice and volunteer teams, as well as financial support. 

Apetito

The UK headquarter of this international organisation is based in Trowbridge, so when they chose dementia as their charitable cause, they decided to not only  support the Alzheimer’s Society nationally, but also to create close bonds with their local dementia charity, Alzheimer’s Support.

This relationship has grown over the past years. Apetito staff have raised significant funds for us through a range of in-house activities and individual efforts - handing over a staggering £50,000 in the past three years. Employees have helped with other behind the scenes support, helping to design publicity materials and providing the food for our annual Gala Dinner for people living with dementia. 

More than 20 of the company's Charity Champions underwent an induction day in our day club at Mill Street, to familiarise them with our work first hand.  

I want all of you to experience what I did when I first went to Mill Street. To see the vital work that takes place and what a difference it makes to people’s lives – the same people we cater for in our industry and who are at the heart of our developments.

Lee Sheppard, director of public policy at Apetito, speaking to staff at the company annual Leadership Conference, where Alzheimer's Support CEO Babs Harris and colleagues contributed to the sustainable and ethical segment of the day.