Nothing bonds a team like getting involved in a worthy cause. Dementia touches many lives and people find their motivation through personal experience.

Alzheimer’s Support enjoys ongoing relationships with a range of local organisations. They offer expert advice and volunteer teams, as well as financial support. 


The UK headquarter of this international organisation is based in Trowbridge, so when they chose dementia as their charitable cause, they decided to not only  support the Alzheimer’s Society nationally, but also to create close bonds with their local dementia charity, Alzheimer’s Support.

This relationship has grown over the past years. Apetito staff have raised significant funds for us through a range of in-house activities and individual efforts such as running half marathons and hair-raising zip-wire slides. In 2016 Apetito instigated a corporate engagement scheme which saw the creation of over 20 Charity Champions throughout their organisation. These champions will lead on charitable activities in their discrete areas and mobilise their colleagues.

All Charity Champions underwent an induction day in our day club at Mill Street, to familiarise them with our vital work first hand.

I want all of you to experience what I did when I first went to Mill Street. To see the vital work that takes place and what a difference it makes to people’s lives – the same people we cater for in our industry and who are at the heart of our developments.

Lee Sheppard, director of public policy at Apetito, speaking to staff at the company annual Leadership Conference, where Alzheimer's Support CEO Babs Harris and colleagues contributed to the sustainable and ethical segment of the day.