News and events Latest news Daffodils are dispatched! 8th February, 2021 Alzheimer's Support staff delivered 240 bunches of daffodils to their clients last week to mark Dignity Action Day. The charity holds its annual gala dinner at the end of January to mark the day and decorates the tables with daffodils. This year hundreds of families across Wiltshire enjoyed the flowers at home instead. "This is just what I needed today," said Diana when she was given some daffodils by her support worker, Paula Kearley. Margaret said it was lovely to know Alzheimer’s Support cared about her when she received hers and that they really made her smile. And Jacqueline said: “How sweet!” and immediately brought the flowers up to her face to take in their scent. "We wanted to do something" The daffodil deliveries were the idea of Sally Haddrell-Jenks, head of registered services, and she also hand-tied the posies with her team. Sally said: “Our families really enjoyed the cream teas and mince pies we delivered last year, so we wanted to do something this year too. “The last few months have been challenging for so many and we hope the daffodils brought them some sunshine and a smile. We’re very grateful to Tesco in Trowbridge for donating the flowers.” Dignity Action Day is an annual opportunity for health and social care workers to uphold people's rights to dignity and provide a memorable day for people who use care services.